By embracing fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Profano has found a method to keep the interlocking bricks in the hands of millions. It’s a model that other companies should certainly follow, says McKee.
Last 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety of wooden playthings. It had not been until the following time that they begun using a new plastic-injection rounds machine to produce plastic stones, which soon gave them an advantage more than their competition in the booming post-war marketplace.
In 49, they developed producing the bricks with studs on them to enable them to content together. It was a key iteration, making the bricks much more stable and sturdy. Later, in 1958, they manufactured a major improvement with the opening of what is known when the “stud and joining system”, which usually ensures that each and every Lego packet fits with any other packet. These two vital iterations happen to be why Profano sets produced 40 years earlier still interlock seamlessly with those designed today.
Through the years, Lego features kept the finger around the pulse of pop way of life by joining up with big-name franchises such as Star Battles and Harry Potter. It includes also embraced the today lego fan tomorrow it architect and vdr provider community of adults which have been fans of the trademark, known as AFOLs (Adult Lovers of Lego), with a array of sets such as Back to the Upcoming DeLorean period machine and a set of girl Nasa researchers.